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Why TechTarget
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How Does Your Sales Development Program Measure Up?
In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. In this white paper, we look at findings from recent Tenbound/RevOps Squared/TechTarget research to identify where major chronic breakdowns are still occurring in many Sales Development programs.
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Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech
If you want to reach prospects who’ll actually respond, Activity Matters. That’s why TechTarget’s Active Prospects are 7X more likely to click on your emails, 75% more likely to accept a meeting, and 2X more likely to turn into pipeline. Watch this video to learn how TechTarget can help you identify and engage the most active buyers in B2B tech.
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Solving for Engagement: A Key to ABM Success
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Solving for Engagement: A Key to ABM Success
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John Steinert
CMO, TechTarget
Olivia Dassler
Director, Marketing Programs, BrightTALK
Latest sales & marketing thinking
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