Last year, only 29% of global marketing leaders said they were satisfied with their ability to measure marketing ROI and attribution. To remedy this problem, CMOs are turning to personalized data to uncover new opportunities for customer growth and acquisition. In this article, Emily Fultz of Salesforce examines three ways marketing organizations are leveraging personalized data to drive marketing performance, including performance measurement, creating personalized experiences across channels and data integration.
- Knowledge Sharing
- Sales and Marketing Alignment