Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
January 20, 2022
Fiona O'Connor Content Writer
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
November 29, 2021
Fiona O'Connor Content Writer
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
September 1, 2021
Fiona O'Connor Content Writer
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
August 2, 2021
Fiona O'Connor Content Writer
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
July 6, 2021
Fiona O'Connor Content Writer
Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]
June 16, 2021
Garrett Mann Senior Director, Corporate Communications
The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]
June 14, 2021
Fiona O'Connor Content Writer
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
April 22, 2021
John Steinert CMO
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
April 21, 2021
Fiona O'Connor Content Writer
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
April 1, 2021
Andrew Briney SVP of Products
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
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